Next Crackdown on Bloggers: Sweepstakes & Contests
I’ve been really angsty of late, worrying about things I shouldn’t worry about. That’s the...
News & Noise
Stephanie Schwab 6 Reasons NOT to Create a Facebook Fan Page
Many companies are rushing to try and jump into social media because they feel tremendous...
Nichole Kelly Traackr Makes Influencer Identification Easy, But Not Cheap
We’ve covered a number of tools that help marketers and brands identify influencers here. From...
Jason Falls 3 Reasons Why Relevant Content Matters
Editor’s Note: This is a guest post from Michael Brito, Senior Vice President for Social...
Southwest Airlines and Social Media Strategy: 5 Lessons for Marketers
One challenge I’ve had with many corporate clients is getting employees to blog. Most corporate...
Mark Ivey How To Respond To The “Pick My Brain” Question
A friend and fellow digital marketing consultant asked recently how I would respond to the...
Steve Jobs and the Power of Storytelling
Quick, think of a good story you’ve heard in the last few months, or even...
The PR Guide To Email Pitching
I’ve always considered myself a public relations professional by trade. Even when the general perception...
Finding Your Brand Voice
Oscar winner Colin Firth could be the perfect person to ask about finding his voice...
The Good And Bad Of Groupon And Small Businesses
The only time my wife and mother-in-law have ever been excited about the Internet is...
Social Media Does Not Equal PR
Lately I’ve gotten involved in a number of discussions with public relations people who are...
The Down Side Of Being Digital Marketing Consultant
Being a digital marketing consultant, or any type of consultant for that matter, is exciting....