Your Content Is A Service To Your Audience
My friend Mark Dykeman had some problems with his hosting provider the last few days....
social media marketing
Jason Falls Facebook Tagging For Business
A few weeks ago, Facebook unveiled the ability to tag, or electronically connect, friends and...
Advertising Agencies And Social Media: A Culture Clash
Advertising agencies around the country are trying to figure out social media. How do we...
Social Media ROI? Traditional Is Still More Accepted.
The return on investment for social media marketing is not an easy thing to determine....
Adding Value To Social Media Explorer
Image by Newton Free Library via Flickr Starting next month, I’m going to publish a...
The Problem Of Promoting You, Your Cause, Your Business With Social Media
If your company wants to know the philosophical basis of social media, many resources indicate...
The Authoritative Book On Social Media Finally Published
It seems like everyone who has a blog or presence of substance in the social...
Social Influence Marketing Report Proves Useful
Razorfish has published a pleasantly useful report on social media called, “The Razorfish Social Influence...
What Green Day Can Teach Us About Social Media
The evolution of a musician or group of musicians is always a fascinating journey to...
Why People Talk About Products … And Why They Don’t
As the influx of big brands into the social media space continues, we’re starting to...
How To Piss People Off … And Make Them Love You For It
Editor’s Note: Today’s post is a guest entry from Stuart Foster, a marketing consultant in...
If CMOs Are Unhappy With Digital, It’s Their Own Fault
According to an article in AdWeek and a survey conducted by recruiting firm Heidrick &...