The Importance of Setting Infographic Objectives
Before introducing infographics into your content mix, your organization needs to be able to articulate the reasons for using visualization…
Mark Smiciklas
Mark Smiciklas Infographics and the Science of Visual Communication
The dynamics of sight and how we use our eyes to process information present some compelling reasons to consider using…
How to Get Content Marketing “Buy-In”
Content marketing success often hinges on buy-in, from both above and throughout the organization. Mark Smiciklas shares some practical ways…
Social Media Measurement Model [Infographic]
The next step for organizations that are comfortable with the content side of social media is the development of a…
HootSuite Workaround: See (and Respond to) Retweets You May be Missing
A Hootsuite workaround that lets you see and respond to native Twitter web RT without having to leave the Hootsuite…
Plan on a #SocialMediaFail
No where do the mistakes, poor practices and questionable judgement of individuals, organizations and brands get exposed with such glee…
Internal Social Media Ecosystem [Infographic]
Social media's business benefits are becoming more widespread and tangible. As a result, more and more organizations are starting to…
The Social Media Advocacy Model [Infographic]
This infographics aims to present advocacy at a glance, explaining where it sits on the audience relationship spectrum while visualizing…
How to Share Content More Efficiently by Integrating Google Reader and Buffer
If you subscribe to a lot of blogs and invest time in sharing useful content with your audience this workflow…
The Content Strategy Burger [Infographic]
A good content marketing plan contains a number of different elements including theme, audience, tone, publishing channel, etc. But how…
Facebook Contests, Fan Acquisition and Business Value
There seems to be strategic flaws with many of the ‘voting’ contests hosted by brands...
Developing a Twitter Workflow
I’ve been noticing a common thread running through many of the conversations I am having...