Pay-Per-Tweet: An Experiment In Twitter-nomics
I joked via Twitter Sunday evening that my 2,000th tweet (Yes, that’s what we call...
advertising
Jason Falls Case Study: How To Blatantly Advertise Through Social Media … And Get Away With It
H&R Block started following me on Twitter. I didn’t think much of it. I’ve been...
The Investment Of Giving
There’s a little diner on the block down from my office called Boomers. It’s a...
The Marketing Of No Marketing At SXSW
There might be a social post later, but the “Self-Replicating Awesomeness, The Marketing Of No...
How Many Agencies Claimed They’re “Connected” This Week?
Because I’m one of few advertising agency folks playing vocally in the social media space,...
Esurance Arouses Curiosity, Kills The Cat
Chris Kieff has a look inside the marketing campaign for Esurance on his blog, 1...
Outing The Ad Business – Holy Fark! Part 3
Episode 3 of our Holy Fark! series with Fark.com founder and author Drew Curtis turns...
Is Advertising A Blog Appropriate?
Working at an advertising agency, I have the good fortune of seeing the work of...
Why Advertising Will Not Win The Battle Of Social Media
Jeremy Pepper’s passionate diatribe, “PR Will Lose Social Media To Advertising Because Of Sex,” raises...
Deconstructing Second Life
My job is to develop social media strategies and recommend programming to clients. As such,...
Effective Marketing Step One: Get To Know Your Client
A friend of mine told me once that the problem with advertising folks is that...
The Role Of Anonymity In Social Media
A new website for the display and discussion of creative work relative to the advertising...