What’s The Difference Between Buying Facebook Likes and Twitter Followers?
Why is buying Twitter followers any different from buying Facebook Likes? Facebook makes billions of dollars selling Likes, shouldn't it…
Stephanie Schwab
Stephanie Schwab 5 Ways to Measure Blogger Outreach ROI
With some planning and measurement techniques, it is possible to value your blogger outreach efforts.
Are They Bloggers? Or Celebrities?
As bloggers become the focus of ads and product endorsements, the line between bloggers and celebrities is blurring - and…
Rise of the Twitter Teenager
Teens are becoming heavier users of Twitter, as it offers a sometimes anonymous, often private, way to communicate with friends…
The Decline of Blogs (and How PR Can Help Avoid It)
Review and giveaway bloggers are giving other bloggers a bad name, with poor quality content, paid reviews, and a lack…
Foursquare? Wherefore Art Thou, Foursquare?
Foursquare may have lost its relevancy among social/tech early adopters, which could signal slower growth for the location-based checkin service.
Five Social Media Trends for 2012
It’s that most wonderful time of the year … time to predict the future as...
Next Crackdown on Bloggers: Sweepstakes & Contests
I’ve been really angsty of late, worrying about things I shouldn’t worry about. That’s the...
Broadening Your Content Core
A couple of weeks ago I had a great baseball experience. It was a beautiful...
How Social Media Makes You A Better Writer
I’ve always considered myself a good writer. I got straight-As in high school English and...
Bloggers Are Promotional Partners, Which Is Bad For PR
I’ve been ranting for some time about the disconnect between PR and social media, and...
What Motivates Bloggers?
If you’re a public relations or communications person who works with bloggers, you’ve probably figured...