How Has Social Media Influenced the e-Commerce Industry?

Through
the years, e-commerce has grown very fast, and today, most people prefer to do
their shopping on the internet. In the middle of this e-commerce revolution is
the social media frenzy. In this article, we will look at how social media has
influenced the e-commerce industry.

1. Personalization

Advertising campaigns are great, but to have the best ones, e-commerce brands
must understand the behavioural patterns of their clients. Through social
media, they can single out a group of the targeted audience and then take time
to understand what they like most. This way, sellers can impress potential
clients with personalized products and services. Some information that can help
companies personalise their services include the geographic location, social
behaviours, search queries, and purchase history.

For your company to stand out, you need to show clients that you understand
their needs and that you want to solve their problems. If you interact with
them more on social media, it becomes easier to know how best to serve them in
the future.

2. Real-Time Surveys

At times, you might be unsure how a given group of clients would react to your
brand. Go ahead and enquire on various social media platforms. Communicate with
past clients, and they would be happy to be part of the decision-making
process.

E-commerce brands can take advantage of real-time surveys in many ways. With
the surveys, you can ask potential clients how they would feel about a given
type of product. The information gathered can help you predict how a given user
would go through a sales funnel.

3. Mobile Optimization

In 2009, only 7% of domestic bank clients used an online platform. Today, in
2020, at least 50% of the same customers prefer online platforms. This number
keeps growing, which means more users will prefer using online banking
platforms in the near future.

Online mobile platforms are fast and highly reliable. With social media, once
clients have accessed their services online successfully, they share positive
feedback online. As banks keep providing quality services online, more people
start to use them, and they end up letting out the word on social media.

4. Fast Delivery

Clients used to struggle to have their parcels delivered to their preferred
recipients. Today, with the help of social media, e-commerce brands such as
ParcelBroker can serve their customers better. They use social media to keep in
touch with their clients and inform them of the status of their parcels.
Improved information technology has even made next day delivery
possible.

5. Influencers

Influencers are powerful, and your business needs them. Whether they are
incredibly famous, with millions of social media followers, or are just getting
started on their career, they can fast-track your business to its key
objectives. They are the greatest social media tools you can grab and win the
hearts of as many customers as possible for your e-commerce brand.

Conclusion

Social media has become a powerful tool for e-commerce brands looking for
success. As an aspiring entrepreneur, you need to understand how best to
utilize it for the sake of your business. You can always come back to this page
to learn more about the relationship between social media and the e-commerce
industry.